Pensacola Waterfront Property - 30 Point Marketing Plan
30 Point Marketing Plan for your home
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My Objectives Are To:
......Get your property fully exposed to the market as quickly as possible
......To help you net the most possible money
......Make qualified buyers in your area aware of your property
......Maintain good communication with you.
......Perform a complete and accurate Competitive Market Analysis
1. In depth consultation with the Seller
2. Accurately measure all rooms, locate tax data, verify zoning if necessary
3. Fill out all paperwork correctly
4. Install professional "for sale" sign
5. Take Digital pictures for virtual tour
6. Install Lock Box
7. Review pictures for virtual tour and create tour if pictures are satisfactory
8. Submit data to Multiple Listing Service including multiple pictures and virtual tour
9. Have seller review MLS listing and make changes if necessary
10. Update web site complete with pictures and virtual tour
11. Design custom property brochure for info box if appropriate
12. Email flyers to agents in the area notifying them of property for sale
13. Get evidence of title from title company
14. Return copy of contract to seller
15. Ask Seller to review ad for Homes & Land Magazine
16. Submit Ads to Homes & Land Magazine
17. Evaluate effectiveness of newspaper advertising for listing (Gosport, Thrifty Nickel)
18. Prepare script and fax on demand data for Excalibur Toll Free Number
19. Talk enthusiastically about the property at office meeting and schedule showing
CONTACT OWNER
20. Discuss Sales associates’ comments and share with owner
21. Ask seller to save all business cards
22. Review with seller showing procedures
23. Check Lockbox for activity
CONTACT OWNER
24. Ask other agents to provide feedback that can be shared with owner
25. Pick up business cards left by agents
26. Call agents for additional feedback
CONTACT OWNER
27. Advertise, analyze results, Advertise
28. Pick up business cards left by agents
29. Discuss market evaluation, sales and competition with seller
30. Review seller’s motivation and urgency to sell, discuss market position and possible
price adjustment